Empowering People to Lead
Happier, Healthier Lives
Harnessing technology to inspire joyful movement
and foster deep connections within communities.
Our Values
Our values keep us grounded while inspiring us to reach for new heights—the right way.
Ubuntu
We believe in the power of community. By fostering strong, supportive communities, we help everyone grow and succeed together
Satya
Integrity is our cornerstone. We value transparent communication and honest actions.
Imua
Magic is driven by purpose. We embrace innovation with courage and optimism, continually striving for excellence and never settling for "good enough."
Ikigai
Ikigai—our reason for being. We’re dedicated to building something meaningful with you, driven by passion and purpose
Our Origin Story
Magic was founded by Hayley Pang, whose background in tech and passion for fitness, wellness, and community-building inspired her to create a solution that supports boutique studios.
As a certified personal trainer, yoga, and barre teacher, Hayley deeply understands the power of movement and loves helping people incorporate it into their daily lives. Having been both a student and instructor in boutique studios, she has experienced firsthand the sense of community they foster and the impact they have on individual wellness journeys. However, with rising competition and increasing rental costs, many studios struggle to stay afloat—hurting not just business owners, but the communities they serve.
Hayley’s vision is to help people lead healthier, happier lives. Her mission? To empower boutique fitness studios to build thriving, sustainable communities.
At its core, Magic connects like-minded studio owners and trainers, providing the tools and support they need to collaborate, share insights, and shape the future of the fitness industry.
Running a studio shouldn’t mean drowning in admin work or struggling to stand out, while incurring high cost. With the right systems in place, studios can focus on what truly matters—building meaningful connections and transforming lives through movement.

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