Empowering People to Lead
Happier, Healthier Lives

Magic was founded by Hayley Pang, whose background in tech and passion for fitness, wellness, and community-building inspired her to create a solution that supports boutique studios.
 

As a certified personal trainer, yoga, and barre teacher, Hayley deeply understands the power of movement and loves helping people incorporate it into their daily lives. Having been both a student and instructor in boutique studios, she has experienced firsthand the sense of community they foster and the impact they have on individual wellness journeys. However, with rising competition and increasing rental costs, many studios struggle to stay afloat—hurting not just business owners, but the communities they serve.
 

Hayley’s vision is to help people lead healthier, happier lives. Her mission? To empower boutique fitness studios to build thriving, sustainable communities.
 

At its core, Magic connects like-minded studio owners and trainers, providing the tools and support they need to collaborate, share insights, and shape the future of the fitness industry.

Running a studio shouldn’t mean drowning in admin work or struggling to stand out, while incurring high cost. With the right systems in place, studios can focus on what truly matters—building meaningful connections and transforming lives through movement.